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Buying a car today is an expensive business - and complicated too.

The last year of so has seen the proliferation of online car dealers which will deliver a 'hand-picked' car to your door. A few years ago, the rise of the car supermarket saw massive outdoor sites with thousands of cars where pushy salesmen would make you feel distinctly uneasy if you left 'empty handed'. And let's not forget the website which offers to buy your car to get a better deal looking for a new one...

Confused?

The good news is that there's a local dealer with a great reputation which continues to offer offers five-star motoring. Lancashire Auto of Ormskirk might be a new name for some but in fact has been trading since 1948 as Smith and Landers, and latterly Ormskirk Ford.

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The last few months have seen some big changes at the Hayfield Road dealership - but behind the new name and new look, there are reassuringly old-fashioned values which sees customers treated to the personal touch no matter how much or little they are spending.

And that five-star motoring tag is not just a catchy slogan as Adam Gilmartin, general manager, emphasised the five key points which make Lancashire Auto one of the most respected names in car sales in Ormskirk and beyond.

First, the bright modern premises with a great choice of handpicked used cars, many just a year or so old. Then there's the sales team - many customers are friends who trust them to choose a suitable car, arrange the part exchange and warranty before simply driving away happy. Third. every sales car has an industry leading warranty and has been serviced and valeted to a superior standard. The new showroom looks the part too and along with the outdoor sales area offers a relaxed atmosphere to view, discuss finance and part exchange, etc. before you make your decision with absolutely no pressure brought to bear to sign on the dotted line there and then..

Finally, there the whole issue of trust - Lancashire Auto has a fine reputation to uphold which Adam is only too aware off...

He explained: "We relaunched as Lancashire Auto and although we have taken the decision to expand on the brands we can offer, Ford were pleased to learn that we would keep their logo and continue to work with them and support their new car warranties in the way we always have.

"Our customers have demanded and deserve more choice, better value and they want it from a reliable and professional local dealer that isn’t driven by targets and pressure from a boardroom in another country – they want it from the family dealers that have been looking after them for decades.

"Existing customers can rest easy in the knowledge that the vehicles they have purchased from us will remain fully supported and the fantastic choice on offer at Lancashire Auto will include Mercedes-Benz, BMW, Porsche, Kia and Nissan as well as many others joining Ford in our ever changing line up," he explained.

And to ensure the firm offers an extensive range of cars to suit everyone, it updates its stocklist regularly.

Said Adam: "If you don’t see what you are looking for on our website, it is always worth calling in – we hope to be able to source exactly what you are looking for.

"We offer advice on all our vehicles and our friendly staff will always go the extra mile to guarantee that you receive the advice and support you need. We offer competitive finance on all our vehicles.

"Our promise to our customers is more choice and the same commitment to value and customer service that has been expected of us since we began serving the local community 73 years ago. Our costs will be lower and value for money higher than ever. Times change and we have too – come and see for yourselves!"

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Please visit their website Lancashire Auto